Every now and again, when the stars align, physical items become more than the sum of their parts. Corporate raiders can sell the office’s desks, computers, water coolers, and even cast iron fortifications for pennies on the dollar, but when the mission was never just the mammon, the picture becomes less visual, more theological, and more intangible. You can co-opt, destroy, manipulate and even kill the man. But you can’t ever kill the idea. Refer to every spirit of change from Braveheart to Detroit Red.
Freeman Plat is less mammon and more mission. Even if they’ve chosen the subtle over the aggressive to convey such. Because when you’re elevated, you’re truth. The creation is pure. The influences are correct. And you never need to scream like a teen. Light begets light.
Freeman Plat is best defined by the etymology of the name itself. Freeman refers to a man unbound from the constraints of society due to a God-given competence to learn, overcome and accomplish in all walks of life. Plat originates from the root word platypus and refers to a cultured individual who is knowledgeable in a variety of fields. In short, it’s both the Harlem Renaissance, and the futura progressive. And upon deeper investigation, although the looks and face value package of both appear to have a crater between them, they’re the same at the root.
Progress. Create. Craft from love, not fear or anger, and disregard any and all hoodoo and naysayer. No matter what you do, or what your station in life may be- your business card title will always read “Righteous Rebel”.
The righteous need no boasting post. The inspired need no affirmation. There’s a creed of bold encouragement, motivation and belief that one can and will become the individual that he/she was meant to be. No man holds dominion over another. So, if work is done, goals will be attained.
“God sells us all things at the price of labor” -Leonardo Da Vinci
Freeman Plat was founded in 2015 when Jeremy Sallee, the super talented footwear designer from Reebok who designed both the Kendrick Lamar and John Wall collections, as well as countless creative contributions to other kicks in the Reebok arsenal wanted to lace his own vision. A year and change later, he met and connected with Brendan Boyd, Co-Founder / Marketing Director behind the super popular, cult favorite streetwear line Society.
Jeremy Sallee while Lead Designer at Reebok
Marketing Director Brendan Boyd